Life first, Haemophilia second.
A groundbreaking Haemophilia treatment, that’s been forgetten.
*brand identifiers have been removed for confidentiality reasons.
When something works this well, doctors and patients see each other a lot less. So it’s easy to forget how much progress has been made.
We wanted to remind HCPs about the effect, by acknowledging life before and after treatment.
Understanding the mindset of a parent too.
We used patient stories from all ages.
And crafted a brand film to launch the work.
Crediting the treatment with people getting their real everyday lives back.